A new method has revolutionized the way companies are writing blog posts to generate traffic to their website. Businesses are now writing high-ranking articles that are boosting their organic traffic by more than 100%.
The great news is you can do it too. And you don’t need to keep up with Google’s fancy algorithms or learn complicated SEO strategies to make it happen either. If you want to increase traffic to your blog, all you have to do is write great content.
Sounds too good to be true, but by writing great content can actually increase your chances of ranking on Google for high-volume keywords which will ultimately bring more traffic to your website.
In this article, you will learn how to get traffic to your blog using the skyscraper technique. You will also learn how that great content can bring traffic to your blog with the Titanium Marketing Blogging Method.
What Is the Skyscraper Technique?
In layman’s terms, the skyscraper method is just a way of teaching you to find the best available content for a given keyword. Once you find the best available content, you will be able to analyze that content and find ways to make it better so you can create the best content for that given keyword on the web.
Writing skyscraper content can be summarized into four major components:
- Find high-performing keywords
- Research high-ranking content relevant to those keywords
- Analyze high-ranking content relevant to those keywords and find ways to improve
- Write amazing content
- Promoting your content by reaching out to the right people
Business coach and founder of Titanium Marketing, Arman Sadeghi says, “Writing skyscraper content is like an open book exam. All the answers you need to write a great piece of content that outranks your competitors is in the search engine result page.”
“How to get traffic to your blog is a simple question to answer. I have written plenty of articles that have ranked for high-performing keywords and I didn’t need SEO to do it. Ranking on the first page of Google may seem like a difficult task. But it’s not rocket science.
All it boils down to is creating amazing content. The Titanium Blogging Method explains how writing great content can drive traffic to your site. One way we create great content is by using the skyscraper method to find the greatest content on the web and create content that is better than theirs.”
Seems easy, doesn’t it? Well, it is… And you don’t need to be an SEO consultant or a full-service marketing agency to secure a spot on the front page of Google.
Below is a Titanium Marketing’s comprehensive guide on how to create great content using the skyscraper technique.
How to Get Traffic to Your Blog by Writing Great Content in 4 Easy Steps
In order to truly create the best content, you would have to write content that is better than all the content that is related to the same keyword as yours. This process can be explained in four simple steps:
- Determine Your Target Audience
- Research keywords related to your business
- Analyze content that uses the keywords related to your business
- Write Amazing Content
Step 1: Determine Your Target Audience
Before you begin writing your content, you must first figure out what industry you’re in. Find out who your target audience is and provide answers to what your audience is searching for. This is known as user intent.
As the name implies, user intent tells you what a user is looking for when they’re conducting a search on a search engine. Aligning your content with user intent means creating great content with a matching title that satisfies the search query.
How to Find Your Target Audience
Think about your ideal client; the person you are trying to get to purchase your services. Is your ideal client 30 or 40? Male or female? A businessman or a stay-at-home mom? These questions will help you find your target audience and write content that appeals to them.
Doing this leads to far higher rankings and conversion rates. It will also determine whether a user will stick around to read your content or click ‘back’ to the search engine result page (SERP) in search of a better answer.
Once you’ve found your target audience, finding out what keywords they’re searching for is next.
Researching and finding high-volume keywords can time-consuming especially if you’re running your own business. Which is why some of the most successful businesses hire a company like Titanium Marketing to do all the dirty work for them.
Titanium Marketing has created content for top-performing companies for years now. “We help your business show up where you need to be so you can deliver your best.” Hiring a company like them takes the pressure off trying to amazing content yourself because they can do it for you.
Step 2: Research Common Keywords in Your Niche
Next, start defining the primary keyword you are trying to target. Find keywords and search phrases that your audience will use to conduct a search. This process is known as keyword optimization.
Make sure your keywords are both derived based on your products, but also topics that your target audience is actively searching for that’s closely related to your business.
Understanding Keywords
Keep in mind that some keywords may be hard to rank for because different keywords have different keyword authority. If you’re a starting a new blog, it’s recommended that you choose keywords that many people haven’t written about; this is known as low keyword authority or the low-hanging fruit.
Picking the low-hanging fruit (keywords) increases your chances of ranking high for that keyword because many people haven’t written about it. Once you start bringing traffic to your blog, your domain authority will increase and you will be able to rank for keywords with a higher authority.
Keyword Research
For keyword research, you can use programs like SEMrush or LSI Graph. These programs show you how hard it will be to rank your keywords and also share with you sites that have already written about that keyword. These programs show you keyword difficulty in the form of a number.
For example, any keyword that has a score above 80 will be DIFFICULT to rank for. Any keyword under 80 will be AVERAGE and any keyword under 60 will be EASY to rank for.
Using Keywords in Your Content
Tread lightly when using keywords in your article. Many people overuse keywords, this is called “keyword stuffing,” and many new writers tend to make this mistake. To prevent this from happening, you would use LSI keywords and secondary keywords.
LSI Keywords and Secondary Keywords
Latent Semantic Indexing (LSI keywords) are keywords that are related to your primary keyword. Contrary to popular belief, they are NOT just synonym or keywords that are similar in meaning.
A secondary keyword is a keyword related to the primary keyword but has a different concept. However, when a secondary keyword is used, the chances of attracting additional visitors to your site are increased.
Remember, If you are using keywords in your article just for the sake of using them; you have missed the point. Use keywords to add value and improve the quality of your content. If, as a result of keyword optimization, you lowered the quality of your content; you have failed.
Keyword optimization should increase the quality of your content, not take away from it.
After you’ve finished researching keywords, it’s now time to research who has used these keywords and see how you can do a better job.
Step 3: Analyze Your Competition
When you’re researching keywords pertaining to your business on Google, the results Google finds are your competition. For example, if your keyword is ”skyscraper content” your competitors are indicated here:
Read and analyze your competitors content. Figure out what makes these articles successful and decide how could you make it even better.
You can achieve this by trying one or more of the following tips:
- Create more in-depth content.
- Update your content with recent data.
- Make your content more reader-friendly by adding bullet points, data, infographics, and charts.
- Add media to your content.
Analyze what your competitors are writing about. Do they have any gaps in their content? Did they leave out any information? Do all your competitors write about the same concept?
Try your best to reach for novel concepts that competitors aren’t looking for. That way, you’re content will completely stand out to Google and generate more traffic to your blog.
Step 4: Fill in Content Gaps and Write Amazing Content
As stated earlier, writing skyscraper content is like an open exam. All the SEO tools needed to rank high on Google is to do exactly what your competition did, but better.
Keep in mind that the overall goal of your writing great content is to do just that. Your purpose is to write the greatest content related to your keyword on the web.
Make sure that you beat your competitors existing content on every level: length, layout, current information etc. This will make it blatantly clear that you have a better piece of content.
Which will really come in handy when it comes to starting your link building campaign.
A very well written article you can use a reference is an article written about “Google Ranking Factors.” This article uses the skyscraper method to create great content that ranked on the front page of Google for a high performing keyword.
Take a look and see how you can use these methods and apply it to your blog to improve your own content. After you’ve created your content, you can do a follow-up step by starting a link building campaign to increase your chances of ranking on Google.
Follow-up Step: Start a Link Building Campaign
The skyscraper technique revolves around the concept of link building. For those who are unaware, building links or backlinks is the process of getting other websites to link back to your website.
Building links are one of the many techniques used in SEO because links are a ranking signal to Google that your site is a quality resource worthy of citing. Therefore, sites with more backlinks tend to earn higher rankings on Google.
In passing, if you’ve written amazing content, you will naturally have great backlinks. However, you can supplement more backlinks by writing a guest post to feature on someone else’s blog.
A great link building strategy to reach out to the right people. You can do this by making a list of all the pages that linked to high performing pieces of content ranking for your relevant keywords.
From there, send an email to the site owners that have already linked out to similar content and explain to them why they should replace your competitions link with yours.
This is one of the many services Titanium Marketing provides to their client. You can do this step yourself, or you can hire a content marketing team that has used link building campaigns for years to reach influencers that can help improve their website’s rankings.
Follow-up Step 2: Wait and Track Your Results
Keep in mind that ranking on the first page of Google isn’t going to happen overnight.
Sometimes it can take several days or even months for Google to rank new content and even then, it still depends on a variety of factors. Monitor your results and track any progress you have made.
Titanium Marketing also monitors content performance as well. So, you can focus on your business while they have their highly qualified staff focus on your content. “We are methodical in measuring key performance metrics and tweaking our strategies constantly to get you the best results.”
Understanding the Titanium Blogging Method
The Titanium Marketing blogging method was created by the founder of Titanium Marketing, Arman Sadeghi. Rather than focusing on Google’s 200 ranking factors, this blogging method simply focuses on the factors that matter most when it comes to creating amazing content.
If you’re still unsure what “great content” looks like Arman Sadeghi, founder of Titanium Marketing has crafted a formula for writing great content you could follow.
Titanium Marketing Criteria for Great Content
The basis of Titanium Marketing’s blogging method is that if you write amazing content that is truly better than your competition within the SERPs, you will automatically rank higher on Google. Titanium Marketing explains how this process works in their circle of web theory below.
Titanium Marketing’s Circle of Web Theory
The circle of web is a marketing process that Titanium Marketing uses when trying to rank on Google for high-performing keywords. Forget everything you know about SEO because ranking on Google is more about creating great content than it is about following Google’s ranking factors.
The concept behind the circle of the web is simple. This process can be explained in just 3 elements:
1. CREATE GREAT CONTENT
Creating great content isn’t as hard as it sounds, but it shouldn’t be taken lightly. Writing great content indicates that you have written the best content regarding your keyword. If your article is not the greatest, it will not rank.
However, you’re already ahead of your competition because you have a cheat sheet AKA Google to help you in your efforts. Analyze high-ranking content and find ways to improve it like you would write a skyscraper article.
A lot of people forget that creating great content implies content that is free of grammatical errors and misspelled words. Make sure your content is clear, concise and easy for your consumers to read. This means shorter sentences, simpler words and smaller paragraphs.
If you write amazing content that abides by Titanium Marketing’s Criteria, the more:
2. PEOPLE WILL SEE IT AND SHARE IT AND LINK TO IT
If you create amazing content, you’re going to naturally have great links in your article. People will see it, click through those links and share it with their friends or even post your content on their social media portals.
If people share your posts with their friends on social media the more people will see it and:
3. GOOGLE CAN RANK YOUR CONTENT HIGHER ON SEARCH ENGINES
There are many factors that Google considers when ranking content on SERPs. The most important ones are:
- The number of users that click on your content.
- Time spent reading your content.
- The number of people staying on your content.
- The number of pages clicked through.
- The number of users and other bloggers linking back to your content.
- The number of links linked back to your content.
Sounds familiar? Creating great content that follows Titanium Marketing’s criteria already covers the most prevalent ranking factors that search engines like Google, Bing and Yahoo use to rank content.
By writing great content following Titanium’s blogging method you will bypass learning all of Google’s ranking factors and only focus on the ones that matter most.
So, now that you understand what great content looks like and how great content can benefit your company. You will now learn how these methods work together to increase traffic to your blog.
Why Both Methods of Blogging Work?
These techniques work magic for SEO (without you knowing SEO) because it abides by many of the Google ranking factors mentioned in this article. Google favors content that is well-written, full of depth, contains high-quality links, user-friendly and mobile friendly.
By using this form of content, you’re practically giving Google what it wants and it will dramatically increase your chances of landing on the first page of Google. Which means you get more traffic to your blog and more clients for your business.
How These Methods Drive Traffic Without You Being an SEO Expert
The overall purpose of using SEO is to make sure your content reaches the first page of Google search results.
In SEO, ranking specifies your content’s place on a search engine result page (SERP). Ranking #1 means that when consumers search for a specific term or keyword, your content is in the first result.
BUT… you really don’t need to understand SEO or ranking factors to write a skyscraper blog post that’ll rank.
How Using the Skyscraper Technique Can Generate Traffic
The skyscraper method is the perfect type of content to write that’ll help drive traffic to your blog because it follows the most prevalent ranking factors which also matches Titanium Marketing’s criteria for great content. Here’s how:
The skyscraper technique implies that you’ve already created content that’s better than your competition so users will click on it.
Since your introduction will be well written, it will prevent users from bouncing off of your page. Skyscraper posts are usually a bit longer, it will lengthen the amount of time a user stays on your page.
If you have links embedded in your great piece of content, users will be more likely to click-through those links.
Since you’ve done all of your research added more detailed information and engaging graphics user’s are more willing to share your content with their friends and other bloggers will link to your content as a reference.
By you doing this, you’ve already drastically increased your chances of ranking high on SERPs and bringing traffic to your blog. But don’t take our word for it. Many companies have used the skyscraper method to improve their rankings.
How Writing Great Content Can Benefit Small Businesses
Writing great content using the Titanium Marketing blogging method can do a lot for your business, but it won’t directly sell a product or service that you’re providing. Instead, it will encourage your readers to click on to your products or service page, known as the money page.
The money page is important because it’s where consumers can view your services and/or products. If they decide to hire you for your services, those consumers become leads that will eventually generate money for your business.
Great content promotes your money page in two ways:
- Educates consumers: Readers are more likely to read content they can learn from as opposed to reading content that’s promotional. By reading well-written content, consumers are more likely to click through the links in your articles that lead to your money page.
- Link energy or Link Juice: As people share and link back to your content, it will increase the domain authority of your site and money page.
Great content can benefit a company by encouraging readers to click through links within your content that will lead to your money page. Companies have used Titanium Marketing’s blogging method and have reaped massive rewards because of it.
Companies That Have Successfully Used This Methods to Increase Their Organic Traffic
Many companies have used the skyscraper method to increase their organic traffic. In fact, the creator of the skyscraper technique, Brian Dean used this method to boost his company’s traffic by more than 100%.
Businesses like All Green Recycling, Escape Room Rank and Beverly Hills Rejuvenation Center have used the skyscraper method to increase their site’s traffic by following Titanium Marketing’s 6-point content criteria.
Data Destruction is one of the companies that has used the Titanium Marketing Blogging Method to rewrite the content for their site. After using their blogging method, their traffic grew by more than 50%.
Kendall Sampson, Director of Sales, states “Our business has doubled since Titanium took on our content. Our phones won’t stop ringing.” All Green Recycling’s organic traffic was significantly improved after they had Titanium Marketing manage their content.
One company even states that they “Have been using Titanium Marketing for the past three years and have seen our website’s monthly traffic go from 3,000 to 16,000. We also expanded from 6 to 11 clinics over the same time span. – Jay R, Beverly Hills Rejuvenation Center”
Look at the progress Titanium Marketing has generated for Beverly Hills Rejuvenation Center:
BHRC’s blog traffic doubled ever since they became a client of Titanium Marketing. If Titanium Marketing can deliver tremendous results for them, they can do the same for you. Call (949) 313-7237 and schedule a consultation today.