As a business owner or entrepreneur in the internet age, you have no doubt heard of online marketing. It’s also known as internet marketing or digital marketing. Before deciding on hiring a digital marketing agency, learn the answer to the following question. What are the different types of online marketing?
First we will cover the types of digital marketing channels most popular today, and then we will discuss the types of digital marketing strategies that perform the best on each channel. Finally, we will wrap up with the different types of digital marketing services offered by a digital marketing agency. Once you’re done, you’ll understand why you should select a digital marketing agency from Orange Country to meet your digital marketing needs.
What are the Different Types of Digital Marketing Channels?
Part of the answer to what are the different types of online marketing comes down to digital marketing channels. Content rules the digital world, and understanding the different types of digital marketing channels is a crucial part of successful content distribution. The most common and important digital marketing channel is a business website. Think of your master digital marketing strategy like a web – your website is the center. All other digital marketing channels are designed to funnel traffic to the “money” pages of your website, which is where you are directly selling your products or services.
Long-form content, such as educational blog posts, are best for your website. Include a call-to-action at the end of each one to funnel readers to your sales pages.
Another type of digital marketing channel is email. Companies who succeed at digital marketing use their long-form content to convert readers into email subscribers. Email lists work so well because everyone on it made a choice to be there. They opted in, so you know for a fact they want to hear what you have to say. Email is a great channel for building deeper relationships with each person who subscribes.
Social media is also a type of digital marketing channel great for building relationships. Treat each social media platform like its own digital marketing channel. Posting content to platforms like YouTube, Facebook, LinkedIn, Twitter, and Instagram all come with their own unique sets of benefits and ideal post types.
Now that you’re aware of the different types of digital marketing channels, let’s look at the different types of digital marketing strategies you can use to get the most out of these channels.
What are the Different Types of Digital Marketing Strategies?
Digital marketing strategies come next in the quest to answer what are the different types of online marketing. Suspect digital marketing agencies get wrapped up in using buzzwords to draw you into the latest digital marketing fads. They lose their focus on the fundamentals. There are three different types of digital marketing strategies you need to focus on to succeed at digital marketing:
- Search engine optimization
- Content Marketing
- Relationship building
The Power of Search Engine Optimization
A whopping 97 percent of online shoppers start their buying journey on a search engine. Search engine optimization includes using a number of strategies designed to get your website on the first page of search results for keywords buyers are using to find products or services in your niche.
There are three different types of search engine optimization: on-page SEO, off-page SEO, and technical SEO.
On-page SEO involves creating written content based on relevant keywords in your industry. Selecting these keywords requires extensive keyword research. Off-page SEO includes getting quality sites in your niche to link back to your content, as backlinks are a key factor search engines use to determine the quality of your content. Finally, technical SEO refers to all of the behind the scenes tweaks you can make to website design and functionality to improve standing with search engines. Check out our article on SEO strategy if you want to learn more about how each of these work.
Content marketing and search engine optimization go hand-in-hand. Both are equally important when it comes to answering what are the different types of online marketing. Creating quality content on a consistent basis is necessary to let search engines know your business website is active and relevant. Content marketing also includes distributing content on your social media channels. It is only effective if you succeed at building relationships.
Social media and email are the types of digital marketing channels that revolve around building relationships. Influencer marketing has become a popular form of social media marketing, as these influencers often have audiences much larger than the average person. It takes a consistent effort to find relevant influencers in your niche and building authentic relationships with them. That’s where a digital marketing agency can help.
What are the Different Types of Digital Marketing Services?
Digital marketing services are the last piece of the puzzle to answering what are the different types of online marketing. Digital marketing agencies offer several types of digital marketing services. Whether a company is a full-service digital marketing agency or a niche agency will determine the types of digital marketing services they offer.
The most common type of digital marketing service is website design. Without a website optimized for both search engines and user experience, all other types of digital marketing services are useless.
Another service offered by digital marketing agencies is content creation, optimization, and marketing. Agencies have SEO experts who use various tools to select the best keywords for your niche. Then they build editorial calendars around their research. Finally, they use several techniques to get your content noticed by both search engines and your target audience.
If you want to learn more about the types of digital marketing services offered by a full-service digital marketing agency, get in contact with us for a consultation today.
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