What makes the perfect business article? It’s a question marketers and business owners alike have been trying to answer since the dawn of internet marketing. Employers in virtually every niche are looking for employees with effective business writing skills. You don’t have to be a marketer to benefit from learning how to write good content for a website. Here are some content writing tips for beginners that you can use to improve instantly.
Tip 1: Capture Your Reader’s Attention Early
“What’s in it for me?”
How to write good content for a website comes down to answering this question for the reader as soon as possible.When we consume content online, we are selfish with our time. The average attention span is under eight seconds, so a big part of developing effective business writing skills is learning how to capture reader attention. Here are some tips:
- Write an honest headline – Think of your headline as a promise to your reader. The headline tells the reader what they will get out of an article, and the content delivers on what the headline promises.
Set the tone in the introduction – Explain what information you’re giving in the article and why it’s important to the reader.
- Write specific subheadings – Treat each subheading with the importance of a headline. The reader should be able to scan your subheadings and understand the gist of each point.
First, you have to light the flame of curiosity in your reader, and then you have to keep it going.
Tip 2: Write WIth Conviction to Show Off Your Expertise
Another important factor in developing effective business writing skills is learning how to let your confidence shine through your writing. Even the most confident people lose that confidence when they sit down to write and face a blank page.
One tip is to imagine yourself writing this article for one person. Your job is to convince this one person that the information in your article is valuable enough for them to take action.
Some people get stage fright when they think of thousands of people reading their article. They try to write for everybody and end up reaching nobody.
When it comes to how to write an article about a business, you need to understand both the business and their target audience to convey your message with conviction. Write with the confidence you have when you’re in a one-on-one conversation.
Tip 3: Keep Your Reader Curious Through the Entire Article
Readers want to learn something from your article. The final aspect of developing effective business writing skills is keeping the reader’s curiosity at the center of your mind for each sentence you write.
Storytelling is a great way to keep readers curious. Try to highlight at least one of your points with a story from your personal or professional life. You can also borrow stories from the lives of friends, family members, customers, or historical figures. The point is to let your reader get sucked in by the story and give their brains a break from having to think.
Another way to keep readers curious is through statistics. Back up claims with data whenever you can. Statistics are a great way to add credibility to a piece of business writing.
Developing effective writing skills doesn’t happen overnight. You have to create content on a consistent basis to see any improvement. If you would rather leave your content creation to the professionals, drop us a line in the comments and let’s set up a consultation.
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