Marketing Content Management

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How to Create an SEO Keyword Strategy

By |April 25th, 2018|

There are 57,000 searches made on Google every single second. Turning to Google to conduct research is now a huge part of the buying process. Having a detailed SEO keyword strategy allows you to find out which keywords your customer is using to find information, and then create quality content that meets their needs. This article breaks down how to create an SEO keyword strategy.
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An Entrepreneur’s Guide to the Different Types of Digital Marketing

By |April 17th, 2018|

49 percent of businness owners don't have a digital marketing strategy. If you are one of those business owners, then you need to read this article. You'll get an overview of digital marketing and an explanation of why digital marketing is so important. The article concludes by breaking down 8 different types of digital marketing entrepreneurs like yourself are using to grow their business.
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What is SEO Writing? – A Business Owner’s Guide to SEO Content

By |April 10th, 2018|

When we break down our services to clients, one of the most common questions is what is SEO writing? SEO writing is the foundation of any successful content marketing strategy. This article defines SEO writing and then provides an 11-step process business owners and entrepreneurs can use to create content that resonates with both readers and search engines.
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What is Search Engine Marketing? – SEM Basics

By |April 2nd, 2018|

Can you answer the question "what is search engine marketing?" Even if you don't plan on handling your search engine marketing in-house, you still need to be aware of the latest search engine marketing techniques. This article provides an overview of search engine marketing with the aim of helping you evaluate SEO companies.
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What is Internet Marketing? – An Overview for Business Owners

By |March 23rd, 2018|

Have you ever wondered "what is internet marketing?" You should, because 81 percent of shoppers search a brand online before making a purchase. Internet marketing is the umbrella term for the types of marketing strategies used to build and manage your brand's digital presence. This article defines internet marketing and introduces the types of internet marketing strategies present in a successful marketing mix.
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SEM vs SEO: What’s the Difference?

By |March 5th, 2018|

Do you know the difference between SEM and SEO? This article defines SEM and SEO and then wraps up with some paid search best practices
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What is a Marketing Plan? – Mastering the Basics

By |February 28th, 2018|

A common question we hear from clients is "what is a marketing plan?" This article breaks down the steps of a marketing plan and provides tips for each part of the strategic marketing and planning process.
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The Five Most Effective SEO Strategies for Entrepreneurs

By |January 31st, 2018|

Many businesses get wrapped up in trendy SEO strategies and end up disappointed when they don't work. The five strategies covered in this article are the most effective SEO strategies, as they have withstood each update to Google's ever-changing algorithm.
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What does an SEO Consultant do?: Everything You Need to Know

By |January 29th, 2018|

A small business owner must be able to answer the question what does an SEO consultant do, otherwise, they are susceptible to scammers when outsourcing their SEO efforts. Keep reading to learn what to look for when hiring an SEO consultant.
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Search Engine Optimization: What is SEO and How Does it Work?

By |January 24th, 2018|

Have you ever wondered what is SEO and how does it work? This article covers how search engines work, the objectives of search engine optimization, and some common SEO techniques you can try out for yourself.
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