A recent study by marketingcharts that surveyed business owners of all sizes showed an average of a 50 percent increase in marketing budgets since 2016. If you aren’t investing in your digital marketing efforts, then you risk getting overtaken by a more digitally-conscious competitor. Hiring a full-service digital agency is a great way to get in your digital presence up to speed in a short amount of time. You’re probably wondering, what is a full-service digital agency?
What is a Full-Service Digital Agency?
A full-service digital agency is a digital marketing agency that can plan and execute every aspect of a holistic digital marketing strategy from start to finish. They offer the following digital marketing services:
- Building a digital brand identity
- Website design
- Content Marketing
- Search engine optimization
- Social media marketing
- Influencer marketing
- Email marketing
- Conversion rate optimization
- Search engine marketing
A full-service digital agency has small teams of experts that specialize in one area of digital marketing. These smaller teams function as one large team, as they are all working towards achieving the same goals for the client. Full-service digital agencies typically assign an account manager to each client, which allows the business owner to keep track of all the moving parts of their digital marketing strategy through one point-of-contact.
What are the Benefits of Hiring a Full-Service Digital Agency over a Niche Agency?
Having one point-of-contact for your entire digital marketing strategy is one benefit of using a niche agency. Say you use a website design company to redesign your corporate website. You love the website and want more people to see it, so you want to invest in search engine optimization. You now have to go through the process of vetting vendors again, and there is no guarantee your two vendors will communicate well with each other.
Another benefit of hiring a full-service digital agency is you only have to go through the hiring process once. You know the digital marketing agency you picked can add on services to your package with one simple conversation.
A third benefit of hiring a full-service digital agency is you don’t have to worry about different niche agencies being on the same page when working on separate components of your digital marketing strategy. You know the agency you chose has experience working together to create and execute a successful digital marketing strategy.
What Services can I Expect from a Full-Service Digital Agency?
If you’re still on the fence about hiring a full-service digital agency, check out the following explanations of some of the main full-service digital agency services.
Building a Brand Identity
Your brand identity is built out of what you stand for as a company. This process answers the following questions:
- Why did you start your company?
- What problem were you trying to solve?
- Who were you trying to help?
A full-service digital marketing agency starts with intensive market research to best understand your niche. They use this research to build at least one ideal customer persona for your business. This ideal customer persona is then used to develop your brand’s color scheme, font choices, and the “voice” of all digital written content.
The next step is designing a sleek and sophisticated website that helps your target audience move through your sales funnel.
A full-service digital marketing agency designs a website that takes the big-picture digital strategy into account. A niche agency that specializes in corporate website design may create a beautiful website that actually hurts you when it comes to performing well in search engines and converting customers.
A big part of getting your business website to rank is populating your website with content relevant to your target audience. This involves a mix of static pages about your business, sales pages, and a constant stream of educational content for your blog.
Search Engine Optimization
Your content strategy is closely tied into your search engine optimization strategy, as your keyword list is the foundation of your editorial calendar. Check out our introduction to search engine optimization for more details.
SEO also involves elements of website design, social media marketing, and influencer marketing.
Social Media Marketing
Social media marketing involves many components. There are niche agencies that specialize in one specific platform, such as Facebook, Twitter, or Instagram.
A full-service digital agency understands all of the social media platforms and how each fits into the client’s overall digital marketing strategy. They also understand how to utilize paid advertising on each platform, especially Facebook.
Influencer marketing is important for companies who target a younger demographic, as many Gen Z and Millennial social media users trust recommendations from influencers as much as they trust recommendations from friends.
A full-service digital agency uses influencer marketing to complement their SEO strategy.
Email marketing is one of the oldest forms of digital marketing, and it still plays an important part in converting customers.
A full-service agency uses email marketing tools to build a list of customers who have found your educational content valuable enough to give you their email address.
Search Engine Marketing
Search engine marketing involves the keywords from your SEO strategy, but it refers strictly to paid search efforts like pay-per-click advertising.
PPC advertising is a popular specialization for niche agencies, but a full-service digital agency is ultimately able to create a more efficient paid search campaign.
Let Us Show You What a Full-Service Digital Agency Can Do
Do you still need more information before you bring a full-service digital agency on board? Check out our process to see how we help clients take care of all their internet marketing needs.
We have a tiered package system that allows you to get as little or as many services as you need. Our team has the experience you need in your corner to create a holistic digital marketing strategy that will allow you to dominate your niche.